• Mainly the Chinese market
• People with money who wants to invest in property
• Upmarket leisure activities – such as sailing and water sports, golfing, shopping
• Into brand and designer label
• Who enjoys the high life, fine dining and cuisine
The subject matters should include and reflect all the above in addition, please see the list below…
• To show Bulgaria is a completely new light, that it is established and upmarket.
• We need to make Sofia/Bulgaria a match with the class and beauty of the Italy.
• Shopping areas and designer shops
• Flashy cars
• Good-looking people
• Sunny shine and great weather
• Water sports and boating
• Visitor attractions, historical interests, nightlife
• Beach view and mountain views
• To show Sofia as a popular, established holiday destination worth buying/investing properties in.
• To make the location look glamourous, enticing, high-class, upmarket and modern