I have ionic conference from github and in there I understand the files etc, but not the template or the data that goes into each section. We have a list of speakers, schedule, pages to include. I need someone to explain to me what files I will prepare for them to compile the app for us. For example is there an xml file with the data somewhere? If so, where is it. For the template and different pages I want to add, what steps will I take to make this. What online software can I use cheaply to do this?