I'm looking to have a small, free but ad driven, app created for iphone and android
The idea of the app is to enable informed consumer decisions based upon the assumed ethics of the business or brand selling the goods.
An example here may be where an ethics-conscious consumer is shopping at the supermarket and they type in 'Cadburys' triggering the app to return a result of, for example, 4/10. The app would then search for similar brands and provide relative comparisons... in the chocolate market this might be whittikers or mars. The consumer could the make a purchase based upon the search results
The way I see this working is based upon general search results containing either positive, negative or neutral words contained in the search results, providing a general feedback which is relayed to the consumer via the app. This feedback can be enhanced by thumbs up or thumbs down functionality built into the app to enhance results for other users.
Future functionality of the app could include barcode scanning to make searches easier and tailored in-app advertising to the consumer based on previous searches