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My team already dominates the wheat-based staples segment in the Indore–Ujjain belt; now I’m turning my sights southward. I need a hands-on marketer who can translate our central-India success into tangible sales growth across Karnataka and Andhra Pradesh. Here is what the assignment looks like from day one: • Shape a regional go-to-market plan that aligns with our national brand story yet speaks the local language of Bengaluru, Mysuru, Hyderabad, Vijayawada, and beyond. • Run data-driven market research—store checks, consumer interviews, competitor scans—and convert the findings into actionable territory maps and sales forecasts. • Launch and optimise social media campaigns (Facebook, Instagram, WhatsApp Business) that highlight the freshness and nutritional edge of our chakki atta, sooji, maida, and allied SKUs. • Orchestrate local events, in-store tastings, and festival tie-ins that put packs in hand and products on plates. • Forge partnerships with neighborhood retailers, HoReCa outlets, kirana chains, and leading distributors; negotiate margins, planogram placement, and quarterly activation calendars. • Embed community-based marketing tactics—self-help group collaborations, cooking demo days, CSR food drives—to earn grassroots trust while lifting monthly off-take. Acceptance criteria 1. A 90-day marketing roadmap with KPIs for brand awareness, shelf penetration, and sales volume. 2. Weekly performance dashboards (social metrics, event ROI, distributor sign-ups) shared in Google Sheets or Power BI. 3. Documented pipeline of at least ten new distributor or retail accounts per state by the end of month two. 4. Post-campaign review report showing incremental sales growth versus control districts. If you already speak the language of FMCG field execution, know your way around Meta Ads Manager and local trade networks, and can turn strategy into on-ground momentum, let’s get started.
Project ID: 40638140
13 proposals
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Active 7 days ago
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13 freelancers are bidding on average ₹23,358 INR for this job

Hi there, I reviewed your project: Regional FMCG Marketing Lead and it aligns well with my experience in Internet Marketing, Facebook Marketing, Social Media Marketing, Marketing, Market Research, Digital Marketing, Data Analysis, Brand Management. I focus on delivering quality work with clear communication, organized execution, and practical strategies that support long-term results rather than short-term fixes. Based on your requirements, I can assist with planning, execution, optimization, and ongoing support while keeping the workflow efficient and goal-oriented. I’m comfortable adapting to different project scopes and can work independently while maintaining regular updates and timely delivery. I’d be happy to discuss the project further, understand your priorities, and suggest the best approach before getting started. Best regards, Simran
₹15,000 INR in 8 days
6.6
6.6

Hello client, I can develop and execute a regional digital marketing plan for your FMCG expansion across Karnataka and Andhra Pradesh, with a strong focus on sales and local customer reach. I have experience in: Meta Ads, Facebook, Instagram and WhatsApp marketing Market research and competitor analysis Local campaigns, events and lead generation Weekly performance tracking and reporting I can help create the 90-day roadmap, track KPIs, support distributor/retailer outreach, and optimize campaigns based on actual results. I can work closely with your team to turn the plan into practical market growth. Looking forward for your response on chat box Thanks.
₹12,500 INR in 10 days
3.6
3.6

Hi anandbhogk, I will deliver a 90-day marketing roadmap with KPIs for Karnataka and Andhra Pradesh, create weekly performance dashboards, and document new distributor or retail accounts. I commit to completing this within your budget of 12500-37500 INR. Can we start now? Waiting for your response in chat! Best Regards.
₹25,000 INR in 3 days
0.0
0.0

Hi, I’m interested in working on this project. I have experience in digital marketing, SEO, social media management, content strategy, and online brand growth. I can deliver high-quality work within the given deadline with clear communication and attention to detail. I’m committed to understanding your requirements and delivering results that match your expectations. I’m ready to get started and can provide regular updates throughout the project.
₹25,000 INR in 7 days
0.0
0.0

Hi, We'd love to help expand your FMCG brand into Karnataka and Andhra Pradesh through a structured, data-driven go-to-market strategy. Our team has experience in digital marketing, regional market research, distributor development, social media campaigns, and brand activation strategies that support both awareness and sales growth. We'll begin with detailed competitor analysis, territory mapping, consumer insights, and channel research to identify the highest-potential markets. Based on these findings, we'll prepare a practical 90-day roadmap covering digital campaigns, retailer and distributor outreach, community engagement initiatives, and localized promotional activities. We'll also support Meta campaign planning, content strategy, weekly KPI reporting, and performance analysis to help measure progress and optimize execution. Our focus is on creating a scalable expansion plan backed by actionable insights, measurable milestones, and transparent reporting. We'd be happy to discuss your current distribution network and growth objectives to tailor a strategy that aligns with your expansion plans. We look forward to collaborating on your next phase of growth.
₹18,000 INR in 9 days
0.0
0.0

Your Indore-Ujjain belt dominance is a strong foundation, the challenge now is translating that brand equity into shelf space and consumer pull across Bengaluru, Hyderabad, Vijayawada, and beyond, where local trust is everything. Here's how I'd approach your south India entry: - 90-Day Roadmap: Territory-mapped go-to-market plan segmented by city, with distinct KPIs for brand awareness, shelf penetration, and monthly off-take, built around your wheat-based SKU strengths. - Meta Ads + WhatsApp: Targeted Facebook and Instagram campaigns highlighting freshness and nutritional positioning, layered with WhatsApp Business for kirana and distributor outreach, managed directly in Meta Ads Manager with weekly Google Sheets dashboards. - Trade & Community Activation: Retailer and HoReCa partnership pipeline (10+ accounts per state by month two), supported by in-store tastings, cooking demos, and SHG collaborations that build grassroots credibility fast. I've worked across FMCG-adjacent verticals including hospitality and e-commerce, combining performance marketing with on-ground strategy. Let's schedule a quick call to align on your targets before you finalize your shortlist. Sujood Abbas, Business Consultant / Digital Marketing Expert at The Digital Hike
₹25,000 INR in 7 days
0.0
0.0

Hello, I represent **Itrifid Private Limited**, and we can support your expansion into Karnataka and Andhra Pradesh through a structured combination of market research, digital marketing, trade development, and on-ground activation. Our 90-day approach will include: • Regional GTM strategy for Karnataka and Andhra Pradesh • City-wise market and competitor research • Retailer, distributor and HoReCa opportunity mapping • Consumer insights and territory prioritisation • Facebook, Instagram and WhatsApp marketing campaigns • Regional-language content strategy • In-store sampling and product demonstrations • Festival and community activation planning • Distributor and retailer outreach • Trade-margin and placement strategy support • Community partnerships and grassroots marketing • Weekly KPI and performance dashboards • Sales, activation and distributor pipeline tracking The first phase will focus on Bengaluru, Mysuru, Hyderabad and Vijayawada, followed by expansion into high-potential secondary territories based on sales and market data. You will receive a detailed 90-day roadmap covering brand awareness, shelf penetration, distributor acquisition, campaign performance and sales-growth KPIs, along with weekly reporting and a final performance review. **Engagement:** 90 Days **Professional Fee:** INR 3,00,000
₹33,750 INR in 7 days
0.0
0.0

Estaré 100% con el proyecto tengo conocimiento y aparte trabajo en una cocina tengo grado medio de sistema microinformatica y redes
₹25,000 INR in 15 days
0.0
0.0

Hi, I’m a Digital Marketing Specialist focused on **Google Ads, Meta Ads, lead generation, and campaign optimization**. I can help you set up and manage campaigns, target the right audience, improve conversion rates, and reduce wasted ad spend. I focus on measurable results such as **qualified leads, conversions, and ROI**. I’d be happy to review your current marketing setup and suggest a clear strategy for achieving your goals. Best regards, Amol Bhabad
₹25,000 INR in 7 days
0.0
0.0

I understand the urgency to expand your footprint in Karnataka and Andhra Pradesh, and I am excited about the opportunity to help translate your central-India success into measurable sales growth. My recent experience in launching a similar regional marketing initiative yielded a significant increase in market share and brand recognition. I am confident I can deliver the same quality for this project. Your emphasis on creating a regional go-to-market plan that resonates with local audiences is critical for success. My team is known for crafting **responsive**, **integrated**, and **scalable** marketing strategies, ensuring a **professional** approach that is **easy to use** and adapt as needed. While we might be new to Freelancer, we have over 5 years of experience off-site and I truly appreciate you taking your time to review our proposal and I would love to discuss this project more. We have multiple 5-star reviews on similar projects and rank in the top 1% among 75 million users! I would be delighted to discuss your project further and explore how we can work together. Regards, TJ
₹18,750 INR in 7 days
0.0
0.0

Indore, India
Member since Aug 10, 2026
$30-250 USD
₹1500-12500 INR
£250-750 GBP
$2-8 USD / hour
$10-30 USD
₹37500-75000 INR
$10-30 AUD
€6-12 EUR / hour
$10-30 USD
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$30-250 USD
$30-250 USD
€250-750 EUR
$250-750 USD
$10-30 CAD
$15-25 USD / hour
₹750-1250 INR / hour
$30-250 USD
$250-750 USD
₹600-1500 INR