Market Research - Primary and Search Research (Australia)
A) Outline The Market Segments
- Target is taking into consideration the geography coverage, potential sectors, size of businesses turnover, cultural consideration.
- Understand all probable segments an service
- Target core segments (3-5 segments)
B)Define business positioning to each of the segments
Competitors analysis – General competitive environment and top key 3 competitors (who & profile). PEST - Political, Economical, Sociological & Technological impact, if any
C)What do other competitors have already offered in services? what haven't others been offers?
The freelancer must have 2-3years of experience in market research and understand the products and services in the creative and design industry.