I'd like to address your goals and my plan for achieving them to demonstrate why I'm the right person for
this job!
Straight off the bat, my rate is negotiable as I'm far more interested in developing something long term
than making a quick buck.
Project Scope:
Google Analytics-
-Set Goals and Events
-Evaluate and Improve Conversion Rates
-Compile Reports and Findings for Client Presentation
SEO
-On Site Seo (Industry Best Practices)
-Edu. And .Gov Link Building
- Keyword Research (Buying Intent Vs Research)
-Competitor Intelligence (Keyword that Convert
-Various Other Areas, (Able to discuss)
Adwords
-Create 1-5 highly optimized ppc campaigns.
* Each campaign will contain only 1-5 keywords targeting different demographics and psycho-graphics.
This is to ensure that the keywords and ad copy are actually profitable,
This is contrary to the popular approach of "Lets pick a ton of words and see which converts". which a lot
of marketers seem to follow,
While this can work on a large scale with substantial resources, I feelPerry Marshall"s (Adwords Expert)
strategy of starting small and only scaling up once you know the keywords and ad copy are a match.
Competitor intelligence drastically speeds this up, providing me with a short list of already proven
effective keywords and ad copy to work with..
A/B Testing
- I have experience with optimizely, crazy egg, and other testing platforms.
Best,
Michael