The changing winds of change in today's business situation where the marketplace is progressively
more competitive and the degree of innovation is growing, together with the force of the emergence
of global knowledge-based economy, have made telecommunication organisations realise that
knowledge is their key asset. Telecommunications plays a vital role in the fast expanding Mauritian
financial services sector. Innovative technology helps to provide customers with faster and more
reliable data services for an improved customer experience.
Using the 7Ps model of Marketing Mix, analyse and compare ways in which any
two TV digital satellite service providers in Mauritius use these elements to
achieve overall business objectives.
Word limit: 1500-2000