DUBAI BASED WhatsApp Marketing Specialist

We're looking for an experienced freelancer to manage WhatsApp marketing for our retail/e-commerce business using Meta's WhatsApp Business Platform. You'll be responsible setting up and running marketing campaigns, customer engagement flows, and reporting. The work starts with an audit of our current customer database, identifying who can be migrated with a compliant opt-in process. From there, the WhatsApp Business account (or API, if justified) must be configured end-to-end—catalogue, quick replies, greeting and away messages, labels, and any integration with our Shopify storefront and Meta Business Suite. Once the foundation is solid, we expect a content calendar tailored to WhatsApp’s conversational tone. Campaigns should highlight new arrivals, back-in-stock alerts, and time-sensitive flash deals typical of our Retail and e-commerce space, all while tracking clicks, replies, and assisted revenue so we know exactly how chat is performing against email and social. Deliverables • Setup/manage WhatsApp Business (or API) account, fully branded • Segmented customer list with opt-in status clearly marked • Build basic automation/chatbot flows for customer engagement • message templates approved inside Meta Business Manager • First month’s broadcast schedule with copy, imagery, and recommended send times • Simple dashboard or weekly report outlining reach, open rate, click-through, revenue attributed, and suggested tweaks A successful hand-off is one where I can see measurable engagement within the first two weeks of live sends and have a repeatable workflow my internal team can continue.

Project ID: 40536379