I am working on a client project to understand the luxury market landscape in Vietnam and have very minimal knowledge and visibility on that. Looking for a local freelancer to help me gather consumer insights & competitive landscape in Vietnam.
1. Better understand the local luxury consumers in Vietnam, especially in Ho Chi Min City and Hanoi. Who they are and how to appeal and target them.
2. Analyze what have been the key marketing initiatives from key competitors in Vietnam, ranging from both digital and physical activations