SBG Industry PLC is producer of Arki Packaged Natural Mineral Water situated near Addis Ababa. There are around 95 Water Factories in Ethiopia only ten of them are Mineral Water, most of them are purified water and the rest are spring water. As per Ethiopian Standard, the TDS of Mineral Water must be in the range of 150-1000mg/lt. Purified and spring water mineral content is less than 150mg/lt. Most of them have less than 50mg/lt.
We purify our product with Nano membranes filtration system and other companies use RO. For your information we have best quality product, Strong Brand-Arki which is known in its quality. Locally we are certified Compulsory Ethiopian Standard CES 151 by Ethiopian Conformity Assessment Product Certification Directorate and our Certificate Number is 100278. Besides we have implemented and certified ISO 22000:2005 version and certified since December 2017 and now we are implementing ISO 22000:2018 and ISO 9001:2015. We sent our raw water as well as product to Germany laboratory called SGS GmbH Institut But we are facing strong unethical competition from other water companies. These companies are blackmailing mineral water producers and they go to our customers and talk about sodium content and the competition is getting stronger.
So we need a strong promotion on mineral water specially that advertises the benefits sodium and help us to break such challenges and boost our sales. Please review our application and recommend us strong Marketing System.
We would like to appreciate your prompt reply beforehand!!!
With best regards