We need someone who can do sports personality marketing research on the following personality’s websites.
- Tiger Woods
- David Beckham
- Michael Jordan
- Maria Sharapova
- Michael Schumacher
- Roger Federer
- Cristiano Ronaldo
The key results that we need to derive out from this research are the following things;
- What is the common element in all these websites?
- What are the components of all of these websites?
- What is unique for each of these websites?
- What is the market message on these websites?
- What is the target market for each of these websites?
What is sports personality: In sports sponsorship business, the sportsman involved is called the sports personality. The sports personality should be someone that the target consumer admires and that he/she can relate to. Ideally the sports star should generate additional exposure for the brand as well as lending it credibility. It is also important that the personality fits the brand logically and credibly.
Only serious bidders apply. Bidders with good track record and work done in a similar area will be given preference.