FMCG Go-To-Market Sales Strategy

Go-to-Market (GTM) Strategy Scope – Food product The GTM strategy for Food product will ensure a structured and impactful launch, addressing product positioning, target market, distribution, and promotional activities to maximize brand visibility and sales traction. Scope & Activities 1. Market & Consumer Analysis • Identify target demographics (age groups, lifestyle segments, geography). • Define Target Consumer 2. Pricing & Pack Strategy • Define pricing tiers (mass-market vs. premium). • Pack size and design optimization for affordability and visibility. • Introductory offers/launch schemes. • Product MAtrix 3. Distribution & Channel Development • Retail placement strategy (kirana stores, modern trade, cold-chain outlets). • Horeca (Hotels, Restaurants, Cafés) and institutional sales scope. • E-commerce and quick-commerce partner onboarding. • Channel margin structure and trade promotions. 4. Marketing & Launch Campaign • ATL: Print, radio, and outdoor campaigns in target regions. • BTL: Sampling activities, school tie-ups, summer events, local activations. • Digital marketing: social media, influencer campaigns, regional ads. • Festive and seasonal push campaigns. 5. Sales Enablement • Sales kit with product samples, brochures, and pricing sheets. • Training for distributor and retailer engagement. • KPI definition: outlet penetration, secondary sales, and repeat orders.

Project ID: 39745894