Existing logo is almost 20 years old - Need to update / renew / modernise.
Cannot lose the brand image. Company is the market leader & the logo is very well known in the local market.
Open to changing the shade of the blue, but design must be blue or predominantly blue. Not opposed to adding a Colour.
Not opposed to changing Font.
Will be used on Heavy Equipment (incl. Concrete Mixer trucks) as well as Promotional Material, so please avoid making logo longer/wider.
Should suggest Strength / Quality / Professional / Reliable
Please include an optional use Tag Line "La Concretera"
Will require artwork as Vector File format also.
- Retain at least the basics of existing symbol - it must be still recognisable as current logo - this is an update/modernisation and not a complete change
Use height/width ratio no wider than 2:3 (can be less but no more)
Nice to Have:
- Tag Line "La Concretera" should not be an integral part of the logo but for optional use depending on publication/use