Logo design

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What’s the purpose of a logo?

The primary role of a logo is to identify… Remember this, as it trumps all other advice you’ll ever hear. Identification is what really matters. That’s it.

Trends come and go, design tools and techniques will evolve, what we perceive a logo to be may even drastically change with time, but for all eternity the single most important goal of a logo will always remain this – to identify the person, product, business or service you’re designing it for.

The purpose of a logo design is to identify

This means, as a designer (or business owner), before working on any ideas you need to fully understand the environment in which the logo will be seen. Who are the brands competitors and how do they look? What colours and symbols are already owned by established competition? How can we differentiate the logo so the business stands out from the crowd?

Logo design is a strategic tool – it’s not art.

Logo design is not art – too many people mistake them for art since logos are a visual object.

Our role as designers is not to design a thing of beauty… and not to design something we or the client personally likes the look of, but instead logo design needs to be treated as a strategic business tool that will allow a company to be identified in the vast world we live in. Of course, a logo can still look good, but that should be a secondary factor when designing a logo. Identification comes first.

A logo design doesn’t need hidden meanings

Designers (including myself) often aim to fill a logo full of meaning from the outset, however, this isn’t needed – the focus should be on identification. Any meaning or association will come with time through interaction with the logo.

A new logo is an empty vessel (wisdom gained from designer Michael-Bierut), and from day one it has no meaning to onlookers, even if it was added intentionally. With time meaning will be added through ongoing marketing, and the interactions customers have with the company’s brand. To really understand what I mean by this, take a look at the tick and apple illustrations below, and try not to imagine more than just well-designed icons… it’s impossible.

Apple and Nike Logos

Ok, so now we got that out the way, let’s look at why logos matter…

Why do logos matter to the world?

They are the face of a business, product or service

When you picture a business in your mind, you often immediately picture the logo, be it the golden arches of a famous fast food company, or the apple with the bite out of it representing one of my favourite technology brands.

Likewise, when you see a logo you’re familiar with, as you did with the Nike and Apple logos above, you’ll immediately associate it with your memories, experiences, and interactions with the brand.

Establish Instant Brand Recognition

A well-designed logo will be memorable, helping customers to remember the brand.

Shapes and colours are easier for the human brain to process and memorise than words are. This means that if the identity is unique in the marketplace it’s easy to find and identify the company once again to purchase its services, and to recommend to friends.

Logo design influences our decisions

From our very first day we build up a visual library in our mind and begin to associate fonts, shapes and colours with specific emotions and objects.

By simply looking at a logo, like it or not we will immediately make judgements, and perceive a business, product or service in a certain way.

If we think a company looks too expensive, too corporate, too fun, or too radical we will avoid it. Likewise, if the logo (and the associated brand identity) looks like the type of company, products or service we’re looking for, and wish to be associated with, we will actively engage with the company and buy its products and services.

This is why it’s essential the logo correctly represents the business, as you want to attract the right audience.

The logo forms expectations of

Logo Design Grafisk design Photoshop Illustrator 3D Design

Projekt ID: #35176241

Om projektet

31 bud Remote projekt Aktiv 1 år siden

31 freelancere byder i gennemsnit ₹4319 timen for dette job

engmoriadham

Hello, Joseph K. We would like to grab this opportunity and will work till you get 100% satisfied with our work. We are an expert team which have many years of experience on Photoshop Kindly check my profile: https Flere

₹5100 INR på 1 dag
(71 bedømmelser)
6.9
Resma8487

Greetings ! Let's start right now. I have read about your (Logo design) project details and interested to work on it. Please send me a message for more discuss. I will provide you Quick draft after awarding. I am here Flere

₹4000 INR in 2 dage
(72 bedømmelser)
5.8
rajnish93mj

I can design Logo for you. I'll provide you the first draft of this work within 15 hours and will give you 2 - 3 different concepts for your Logo design. Check out my previous Logo work :- https://www.freelancer.in/u/ Flere

₹2000 INR på 1 dag
(196 bedømmelser)
6.0
joyacreative

Project name ( logo design ) I am professional graphic designer and I will make an eye catching logo for yourl, exactly as per your requirement. I will provide more one than samples and unlimited revision till you Flere

₹1999 INR på 1 dag
(369 bedømmelser)
6.1
artqueen47

( TOP RATED FREELANCER ) Hi, I want to start it now so please come to chat and start it soon Hope you will be doing well!! It's not a big for me to do _______LOGO DESIGN ___ I'm interesting your project very well I'm Flere

₹1501 INR på 1 dag
(237 bedømmelser)
6.0
imrananis316

Hi, there """"""""""""I'm ready to start your project"""""""""""" I'm really interested in your Logo Designing project. I'll provide you with multiple concepts and unlimited revisions. ✅ I have 3+ years of experie Flere

₹4000 INR på 1 dag
(30 bedømmelser)
5.8
amazingarts06

Hi! LOGO DESIGN " I have reviewed your complete description " that you need and I'm very much confident to reach your expectations and give you 100% satisfaction and quality work. I have experience in Website Design, L Flere

₹2000 INR på 1 dag
(146 bedømmelser)
5.5
GraphicsVolume

Hello Greetings for the day, Thanks for project posting (Logo design ). I have done many projects related to your business concepts. I can start work on your project immediately and complete it within your timefram Flere

₹1500 INR på 1 dag
(184 bedømmelser)
5.2
sureshcn3

Greetings ! HI, I Your Definition Of A logo and the explanation is amazing . I express my interest in working for this project, will provide you the best in this. I have been working on various projects and have gaine Flere

₹3500 INR in 3 dage
(7 bedømmelser)
4.1
graphicdesigne56

Hello I have summarize your complete description I understand that you are looking for a Redraw logo I would love to design it for you. I have 7+ years of experience in Illustration, Logo Design, Illustrator, Photoshop Flere

₹1500 INR på 1 dag
(3 bedømmelser)
2.3
MTechGrafix

hello I have acquired relevant skills and experience in Logo for erotic social network design. I have given my 100% effort in my past projects. I assure you that I will give my best and work to my full potential. De Flere

₹1500 INR på 1 dag
(4 bedømmelser)
1.7
makwanarushita30

Hiii iam bca student an web design, logo design to 3 year experience.

₹7000 INR in 7 dage
(0 bedømmelser)
0.0
sulabh110887

Hello, I understood your requirements and therefore I am bidding for it. I am an experienced software developer with expert designer team, with a creative mind that captures the client's imagination and transforms it Flere

₹12500 INR in 7 dage
(0 bedømmelser)
0.0
ozkankeskin

En iyi logolari biz tasarlıyoruz

₹7000 INR in 7 dage
(0 bedømmelser)
0.0
Hongdong9066

Hello, I have read about the details of your project (make a logo design for me) and I am interested in working on it. I will give you the quick draft after the donation. I am here for long term working relationship a Flere

₹10000 INR in 4 dage
(0 bedømmelser)
0.0
mohammednabahin1

Hi dear, how are you today? I worked for 4 years in the field, your offer caught my attention when I saw it because I am creative and specialized in this area. Sounds like you are a social media company. You have worke Flere

₹7000 INR in 7 dage
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0.0
drlizcano

Perfect, we are experts in creating that type of content. we specialize in interactive media. We create and design digital communication strategies beyond the needs of our clients.

₹7500 INR in 5 dage
(0 bedømmelser)
0.0
vishwanath020620

Im Good in creating logo i will create best logo for you kindly contact me if u want Free Logo for Next Time

₹1500 INR in 3 dage
(0 bedømmelser)
0.0
NogaDesigns

Hello I'm noga, i'm specialized in Illustrator and photoshop, I'll provide you with an eye catchy attracting logo, easily recognized and easiler memorable, I will provide you revisions until you are satisfied with the Flere

₹1500 INR på 1 dag
(0 bedømmelser)
0.0
rjbhinmal0

I AM VERY GOOD IN LOGO DESINE AND I AM GLAD TO WORK WITH YOU AND I HAVE 4 YEAR EXPRINCE IN LOGO DEZAENAR AND I HAVE LOTES OF WORK DOING .

₹2500 INR på 1 dag
(0 bedømmelser)
0.0