We are a mobility & transportation company that has above 35 years in the Saudi Market. We have decided to change the logo to include the following main characteristics:
Our current logo is a bit old style and doesn’t show the previous characteristics. We would like to create an animation video (10-20 seconds) showing the change happened in the concept behind changing the logo. So mainly in a way that shows the above characteristics within the movement of the logo parts. Starting with the old logo moving towards the animated new logo, ending with the complete look of it.
To summarize we want to show the above characteristics through moving from the old logo to the new one, so we need to show both logos. We can do that by focusing on the three bars (in the middle of the old logo to the end of the new one) and we can show stepping up through these bars. Smooth and easy movements will do a lot but needs to give me the feeling of progress and clear shift in integrity in 3D rendered scenes , sound effects will add a lot definitely