I am building a new brand that is named “Why”. The meaning behind it derived from a persons purpose. From the choices they make in everyday life, good and bad. The effort given in the tough times to the discipline to stay the course and persevere through self doubt and achieve their potential. Those that are not scared of failing. This brand stands for these things to me because that’s what I believe in and I believe for each and every person it can be the same or even something different. The “why” is unique to the individual and serves as an everlasting anchor strengthening their resolve. I am also building this brand around fitness with a commercial gym opening in the next few months. I have tried and am still trying to come up with a logo/design that can stand for what this brand names to me but I know that I can’t do everything alone so I am looking here for some help.