Art Director for Brand Identity Redesign
$25-50 USD / time
Aaron Allen & Associates
Branding & Corporate Identity Review
Request for Proposal
PROJECT OVERVIEW
Aaron Allen & Associates, a Global Restaurant Consulting Firm, is seeking a partner to complete an external review, and associated recommendations, related to external branding and corporate identity. We have a target project length of 2–3 weeks and goal completion date of no later than May 30, 2018.
ORGANIZATIONAL BACKGROUND
Global in reach, holistic in approach, but locally relevant, Aaron Allen & Associates are the only ones doing what we do. We work alongside some of the world’s most successful foodservice and hospitality senior executives to visualize, plan, and implement innovative ideas for leapfrogging the competition.
Collectively our clients post more than $100 billion in global sales and span more than 100 countries across all six inhabited continents. We have worked with a wide range of clients including high-volume independent operators, multibillion-dollar restaurant chains, hotels, contract foodservice providers, manufacturers, distributors and trade associations, and prestigious private equity firms. We have direct consulting experience in nearly all cuisine types and operating models.
CURRENT SITUATION
Our company is excited to improve our corporate identity to reflect the quality of our work. We feel there is a disconnect between the external representation of our organization and the desired perception. Our goal is to be recognized as the leading B2B source in the global foodservice industry, and our main/target audience is chain restaurant executives. We are concurrently developing messaging points and know that one component will be visual tools and diagrams that communicate frameworks, methodologies, process, and approach. We plan to supplement work with a back-end developer to animate certain visual assets for web and digital use.
PROJECT SCOPE AND DELIVERABLES
The requested project would include a comprehensive review of brand identity and collaterals, including:
• Logo, and variations of logo usage
• Primary/secondary fonts and usage
• Primary/secondary colors and usage
• Recommendations, including explanation of color theory, for future color usage
• Graphic elements and associated usage
Deliverables requested include:
• Logo (in recommended color variations, plus black and white versions)
• Digital letterhead and stationary system
• Color palette (primary and secondary colors)
• Font guidelines
• Static visuals, compatible for digital animations, that communicate process, approach, frameworks, and methodologies
• Electronic newsletter masthead & footer
We plan to maintain the name of the organization and the essence of the existing logo, but are open to feedback or recommended changes for the logo in particular.
PROPOSED TIMELINE
While some components may be more time consuming, we hope to have the preliminary review components completed within a two (2) week timeframe. The timeline for the development and finalization of requested deliverables can be addressed throughout the course of the engagement.
PROPOSAL REQUIREMENTS
FIRM INFORMATION
Provide agency’s name, address, URL, and telephone. Include name, title, and e-mail address of the individual who will serve as agency’s primary contact. Include a brief description and history of your firm.
PROJECT APPROACH
Please explain your project approach, style, and process.
SCHEDULE AND TIMELINE
Proposals should include the estimated project duration.
COST
Proposals must include the estimated cost for all work, and list of anticipated expenses, if any.
Projekt ID: #17036557
Om projektet
31 freelancere byder i gennemsnit $49/timen for dette job
Hopes you are doing great:) We are very much interested in your project and ready to deliver high quality results. Please check our portfolio on this link: https://www.freelancer.com/u/theDesignerz :: Muli Flere
Hello! Thank you for considering me for your project. I have extensive expertise in digital marketing, and have created more than 400 marketing plans. I'm well versed in current SEO/SEM/SMM protocols, email marketin Flere
Hello, Yes understood, i have an expertise in creating brand identity, please message me so we can discuss in detail and start the work. Kind Regards, Tejal
Hello, I have experience of 8+ years and I will show you samples of my latest work done and you can check my portfolio also. Thanks.
Graphic Designing is a skill which needs to be practiced. I have the ability to produce appropriate eye-catching products, designed to grab people's attention and leave a remarkable impact. With my expertise in desi Flere
Hi, My names Sheila Marie and I am a senior UX/UI designer based here in the UK. I specialise in brand identity, UI & UX design for mobile and web applications and developments. Please check out my portfolio and get in Flere
Hello, with 5 years of vast experience in designing. I’ve a Professional approach to deadlines, time, Costs, Strong time management and organizational skills. I have experience designing brochures, company logos, bill Flere
FIRST DRAFT WITH IN 4 HRS Hello I have read your project description and you have required GRAPHIC DESIGN. I am very interested in your project. I can do this task with in the given time period .I'll give you top Flere
My marketing background allows me to curate the most suitable design for a business. We are fluent in all of Adobe suites, comfortable with animations and graphic designs as well. And my professional allows me to write Flere
Greetings, We are a full stack them of Graphics designing and have vast experience in developing graphics and brand identities from scratch. We feel that we are a suitable agency to complete your task. We’ve been work Flere
Hi. I’m interested in your project. I have a lot of experience working as a designer, more than 6 years. Can I discuss with you more details about your project?
My name is Luis Vallejo, I’m a Latin American graphic designer specialized in the areas of: Corporate Identity, Editorial design, Retouch of images and Illustration. I like to share the process with my clients in order Flere
Hi This is Sree, I’m a designer and I will design both for print and digital graphics. I would be happy to work on this project. Thank you NOTE No hourly charges this will be the charge for entire rebranding.
Estaré muy atento al desarrollo minucioso de la actividad, para que el trabajo salga bien y ustedes obtengan los resultados deseados. Gracias.
I spent ten years in branding and graphic design, logo design, brochure, poster, brochure, i am very motivated to work on this project