Hi Rajiv, here is a brief:
The logo is for a venture called "Money Mindset" - the catch line is "Your thinking, your wealth" which should sit underneath the logo
This profiling system enables financial planners to what makes their clients tick - their wealth psychology that drives their financial and investment decision making and behaviour.
Money Mindset will enable investors make better financial investment decisions and help advisors understand their clients. For the Advisor, Money Mindset seeks to engage and retain their clients, creating a better bond/trust between investor and advisor
It is based on research into the brain and thinking preferences. In short we all have 4 different types of thinking that relate to the left and right hemispheres of the brain. They complete a questionnaire and get back a report outlining their style of investor, their thinking strengths and weaknesses, and what they need to do to improve.
The four styles of investment thinking are:
Entrepreneurial - "Yellow" thinking: - Big picture, integrates ideas, high risk, opportunistic, holistic, creative
Humanitarian - "Red"thinking: - Values driven, seeks to invest in meaningful projects, loves people, good communicators, intuitive on people, generous with money, needs to trust and feel.
Implementors - "Green" thinking: Practical, conservative, systematic, step by step, safekeeping, methodical, detailed, gets the job done.
Analysts "Blue" thinking: - Analytical, rigorous, mathematical, facts, figures, uses data. avoids risk.
Good investors use a blend of these different styles although we all have a preference.
And different thinking patterns leads to different ways of reaching investment decisions, which inturn affects the quality of those decisions and people's wealth over time.
So your task is to create a logo for Money Mindset. Guidelines:
would appeal to a major corporate
Minimalist in style
Colourful - I would use all 4 colours in the design- reds, blue, green yellow - but bright fluorescent colours
Clean lines - business like.