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CI development for business consulting start-up

Corporate Identity (CI) development for

“Left Brain: Right Brain Solutions”

1. Summary of required work

For a newly founded business consulting company:

Design of corporate identity including:



Business Cards

Note card (1/3 A4 99 x 210)

Email signature

2. Background

Market need

Organisations need to constantly change to address the developing needs of their customers, react and stay ahead of competition, to grasp new market opportunities and improve effectiveness. However a majority of change processes fail or are counterproductive due to internal employee resistance to change. Managing change proactively is thus a critical success factor for business leadership

Business idea

A consulting company that helps it’s clients to successfully implement change Our experience shows that successful change cannot be imposed on an organization. Our solutions ensure that: (a) senior management develops and communicates a clear and inspiring vision, (b) the entire change process harnesses and interweaves the creativity and knowhow that already exists within the organization (c)a roadmap is defined that addresses the needs of all stakeholders (d)milestones are visibly celebrated and (e)change is anchored in the organization’s culture

Our personal and professional backgrounds allow us to address the needs of complex matrix, distributed and international organizations

The unique combination of experience and skills in our team allows us to design and implement interventions which address both the strategic and the human sides of change.

3. Target market

Our target market is business decision makers within large and medium sized companies. Mostly these will be from commercial businesses, but we will also be addressing the public sector (government owned organizations). We have a specific focus on corporations operating internationally. Typical contacts will be:

CEOs or owners of medium sized companies

Department heads of larger companies (e.g. sales, marketing, finance and operations directors)

Human resource directors and staff

Middle management (process owners, team leaders etc.)

We have no specific industry focus. Past clients of the founders have included Automotive, Computer, Finance, and Public Service companies.

4. Company name & logo

The business approach addresses the strategic and human sides of change, or in other words the logical (left brain) and emotional (right brain) elements. Our name will therefore be:

Left Brain : Right Brain Solutions

Or without capitalisation:

left brain : right brain solutions

The logo should be based on a graphical representation of both sides of a brain, with the left side showing logic, numbers, processes etc., while the right side depicts emotions, feelings, creativity and human relationships. The logo needs to be usable in a form with and without the text of the company name (see above) and scalable for use on web-pages, visiting cards and letterheads. We have no fixed ideas about colour or typefaces, but these need to be easily replicable. It may be appropriate to have the right brain green (the colour depicting creativity) but this is not a must.

5. Thoughts on “look and feel”

Modern and innovative, a unique approach that is different to other business consulting organisations

Human, and cares about relationships and peoples’ feelings

Strategic and results driven

International and understands cultural differences

Professional, serious, high quality

Senior and experienced, trustworthy

Hands on, we work closely and intimately with our customers to implement our solutions

6. Notes on detailed requirements

Use only standard, royalty free, typefaces

Graphics should be reproducible using standard rgb and cmyk printing processes

All copyright must be assigned to the to us , to reproduce, adapt and change in the future as we wish and without additional cost.

If low-cost stock photos or graphics are used, please ensure we agree to the licences costs, and secure long term usage rights.

Evner: Firmaidentitet, Logo Design

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Om arbejdsgiveren:
( 1 bedømmelse ) Reichertshausen, Germany

Projekt ID: #928344

13 freelancere byder i gennemsnit €466 på dette job


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€599 EUR in 12 dage
(1420 bedømmelser)

Please see PM for the explanation on how I would work on your CI

€450 EUR in 10 dage
(166 bedømmelser)

Hi, Greetings Please visit PMB for complete Portfolio and Proposal. " You will get more then what you have expected " Best regards, Marvellogo Design

€250 EUR in 2 dage
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CJMS India is an independent design agency, where the people, the culture & the work speaks. We know a thing or two about advertising, branding, design and web. And while we won’t publish a list of things we can do Flere

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shall complete the work in accordance with the stipulations

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(0 bedømmelser)

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€250 EUR in 3 dage
(0 bedømmelser)

We are a South African Based Company. We specialise in Brand Development. We follow the whole process from Logo Design to Out-Door Billboard. You are welcome to look at our website for our current projects and various Flere

€429 EUR in 7 dage
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€800 EUR in 30 dage
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€370 EUR in 5 dage
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We are creative design studio that has been working on creating identities for more than 5 years. We always give our 100% and tend to have great communication with our clients so we can come to the final product as soo Flere

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