New Website Project
The client, company “ABC” requires expert keyword research.
“ABC” is a lead generation company that is looking to break into the B2B financial services market.
The types of financial services they are looking to generate leads for are as follows:
Foreign Exchange (with risk management / hedging).
The company have identified a list of potential sectors to target, however would like to understand the level of competition to decide of what sectors to target both in terms of long-term strategy by way of SEO and short-term strategy by way of PPC.
The list of potential target sectors are as follows: Agriculture, Arts and Antiques, Aviation, Business Services, Construction, Exporting, Fashion, Film and TV, Food Import, Importing, Legal, Logistics, Manufacturing, Pharmaceuticals, Recruitment, Transport, Wholesale.
We are looking for an experienced Keyword Research expert to identify viable target keywords that will generate positive ROI. Once the target keywords have been identified the next requirement will be to create a content plan for a company website. The company website content plan should include on-page optimisation and off-page SEO strategy including the creation of a backlink plan to establish page authority for the website.
In addition, once the target keywords have been identified the client would like to undertake a PPC campaign to assess the conversion / ROI generated from the target keywords. Once the PPC starts to generate clients, those keywords that provide a positive ROI are included in the SEO strategy.
The objective is to launch a finance lead generation business that delivers a positive ROI. Hence should you feel you have experience in finance lead generation and are able to deliver positive results for the company then we would be incredibly happy to hear from you.
Based on the above I would like to work with an experienced SEO / keyword research / PPC specialist who can deliver the above. This will be a long-term relationship after the initial keyword research task. Interested candidates should provide examples of their work, both in-terms of SEO and PPC.
I look forward to receiving your proposal.