242512 Make HHOFuel.net look better

I have a website called [login to view URL], it's like a review site, kind of, and I sell affiliate products off of it...I built it myself with some free software I got from my hosting company. The bottom line is, it's conversion rate is low, and it doesn't look like a 21st century website. I want it to look more like a review site, more organized, sexier, and overall more professional. I'm sorry but I don't have any SPECIFIC ideas for this, just please let me know what you think we can do and place a bid. PM me with ideas and your previous work. Thanks.