We are a Cloud Service Provider based in Hull. We offer a variety of Cloud Services including Hosted Exchange, Office 365 and Bitdefender to more than 3,800 IT Resellers across the UK. For more information please see www.messagestream.com.
We want to ensure that our company appears at the top of Google searches based on relevant keywords, positioning us ahead of our competitors. We also want to ‘remove’ or ‘lower’ derogative stories that appear when searching for our company. We hope that this will in turn will increase the number of resellers who join MessageStream on a monthly basis.
It was identified that we do not have the in-house skills or expertise to ensure that our SEO strategy is being managed and conducted effective.
Therefore, we had an audit conducted by a Leeds based agency who came back with recommendations as to how we can improve our SEO strategy. They have provided these to us and what they proposed to do monthly. However, we felt this was extremely expensive and does not give us a clear indication of our value for money.
On another note, we are executing a company re-brand and are therefore designing a new website as part of this project.
Given the above we thought it would be beneficial to us as a team to work with a specialist SEO consultant who can provide the following:
1. Use the recommendations provided by the Leeds agency to further enhance our SEO strategy.
2. Set a clearly defined company SEO strategy, which includes ROI details (e.g. how will this strategy increase reseller numbers, what are the outcomes from our spend).
3. Work with our Digital Design and Developer to ensure that our new website is in-line with our defined SEO strategy.
4. Be available to visit the marketing team at our offices, based in Hull to present recommendations, educate the Marketing Team based on findings/recommendations and provide a ‘Task list’ for us to complete, on a monthly basis.