Social Media Specialist will be responsible for planning, implementing and monitoring the company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.
Skills and responsibilities:
Develop, implement and manage our social media strategy.
Define most important social media KPIs.
Manage and oversee social media content.
Measure the success of every social media campaign.
Stay up to date with the latest social media best practices and technologies.
Use social media marketing tools such as Buffer, Hootsuite, etc.
Work with copywriters and designers to ensure content is informative and appealing.
Collaborate with Marketing, Sales and Product Development teams.
Monitor SEO and user engagement and suggest content optimization.
Communicate with industry professionals and influencers via social media to create a strong network.
Potentially help hire and train others in the team.
Provide constructive feedback.
Use social media for brand awareness and impressions.
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.
Understanding of SEO and web traffic metrics.
Experience with doing audience and buyer persona research.
Familiarity with web design and publishing a plus.
Excellent multitasking skills.
Critical thinker and problem-solving skills.
Good time-management skills.
Great interpersonal and communication skills.