Programmatic | Google DoubleClick | Google DFP | Audience management | Audience segmentation | Ad buying | Audience Extension | AdExchange
I need someone to help me set up my publisher's website for programmatic buyers of audience data.
Our website gathers a really niche audience and registered users input data that is valuable to advertisers. I need to set up with a DFP (DMP ?) to manage my audience based on the information we gather and the site's interaction, and then be able to sell the audience as segments through DBM (or the place where programmatic buyers go to buy audiences and inventory).
I want to make clear that our goal is to sell the audience, and not inventory space on our website.
Our website receives modest, but really targeted traffic, so I am not sure if we can set up with DFP for Publisher. I have yet to be able to speak to a representative.
The freelancer's job include:
- Provide a technical solution for the setup.
- Provide detailed instructions on how we should implement the solution. Any changes to the website code will be handled on our side, but the setups in the accounts will be handled by the freelancer.
- [To confirm] Depending on how the project goes, we may require ongoing management of the tools and audience segmentation.