FYBO Belgium is a Belgian SME specialized in the marketing of “premium quality” lightbox and of the renewal of visuals under the commercial name of FYBOX. Its offer is addressed to medium and large companies (B2B), at the Belgian level and even at the European level. Find more information on in the file and on [login to view URL]
*** THE JOB ***
We would like you to:
1/ Do white hat SEO of our website. We will provide you of our gathered information concerning the main keywords to be used on our market.
2/ Do continuous link building (a few each month) to keep our online presence active. 3/ Manage internet marketing and manual link submissions on high authority websites.
4/ [Optional and possible at a later stage] Start and managing a SEA campaign through Google Adwords
5/ Take all other actions you recommend to increase qualified traffic and conversions.
*** EXPECTED DELIVERABLES ***
Once awarded, you will get the needed access to our Google Analytics. We would like to start with a one-month trial which could be followed by a long-term contract.
During the long-term yearly contract, we would like a short weekly review (dashboard) on what has been done, and a once-a-month more detailed review.
The most important deliverable is the number of quotations we obtain through the website. We want to maximize the number of quotations for the minimal budget. This will be our main mean of performance measurement.
*** CONVINCE US ***
If you want to get the job, please send us your plan with:
a) your approach
b) the different actions you will take
c) the schedule
d) expected budget per month,
e) structure of weekly (light) and monthly (detailed) report : targets / KPI / dashboarding