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We are Footway and we sell shoes online. We are looking for a copywriter who also have a great logical mind and some tech skills. We must improve our title and meta description structure for our Footway sites.
We need a one new template each for:
We need someone who can create and recommend a structure that we can use. It is important that you understand that our site will insert different words together to form the title or description.
For example a title could look like this
[product name] on FOOTWAY. Find your favorites from [brand] today.
And a meta description could look like this
Buy [brand] [product name] at FOOTWAY.xx. This great [brand ] model and many more are online at [login to view URL]
We want you to see if we should make any grammatical changes on our current names for different categories, like department, shoe type and so on.
We also want you to set up a structure that both great for SEO and great for our customers.
We also want you to build a grammatically correct structure, where [words] easily can be replaced without messing up the structure.
Should [category words] be in plural, or singular? Questions like these need answers - from you.
Let me know if you are interested.
Kind regards from Alexander at Footway