I need to increase the traffic to a real estate, job portal and travel site which is a platform for landlords and house seekers. We need an experienced digital and social media manager to create and maintain our digital marketing.
We need to boost our ads on Facebook and Instagram (already running), to create better campaign ads for Facebook. As well as for Google Adwords.
Following responsibilities needed:
- Responsible for managing and implementing successful paid search campaigns, demonstrating revenue goals, efficiency and volume
- Audit search and display efforts of potential clients and provide insight as to how ROI can be increased
- Competitor research to support keyword research
- Understand and manage creative campaigns to improve ad performance and quality CTRs
- Responsible for bid management, keyword research and specific country targeting. Optimize campaigns with text for ads, etc.
- Ensure evaluation and tracking is in place to monitor campaigns
A/B testing setup and tracking
- Identify opportunities to grow leads and improve profitability of campaigns
- Understand display advertising on new networks, outside of Google
Experience with Google Display Network, including remarketing and contextual advertising
Experience with Affiliate Marketing is a plus!
Proven track record of similar PPC role or PPC campaign management, and can demonstrate improving performance and ROI
Experience with natural search planning and implementation
Google Analytics and advanced Adwords Editor knowledge
Deep experience using keyword research tools
The work period is minimum one year. You will need to document all your work.