With over 6 years of comprehensive digital marketing experience, I specialize in designing and executing high-impact Meta (Facebook) ad campaigns that deliver measurable business growth and ROI.
Meta Ads Campaign Strategy:
Campaign Setup & Optimization: Develop campaign structures aligned with your objectives—whether lead generation, conversions, brand awareness, or traffic. Optimize bidding strategies, budget allocation, and ad placements continuously to maximize performance.
Advanced Targeting: Leverage Facebook’s granular targeting options including custom audiences, lookalike audiences, demographic filters, interests, and behaviors to reach your ideal customer profile effectively.
Creative Development: Craft compelling ad copies and visuals designed to capture attention and drive engagement. A/B testing ad creatives and copy to identify top performers.
Pixel & Conversion Tracking: Implement and audit Facebook Pixel for accurate tracking of user actions and conversion attribution. Use event tracking to monitor funnel performance.
Data-Driven Optimization: Analyze key metrics such as CTR, CPC, CPM, ROAS, and conversion rates using Meta Ads Manager and Google Analytics. Adjust campaigns dynamically based on insights.
Reporting & Insights: Provide detailed performance reports highlighting campaign KPIs, learnings, and actionable recommendations to improve future campaigns.