Marketing Expert Needed to Drive Amazon Sales Growth for Generic Brand Product

We are looking for an experienced marketing professional to increase the sales of our generic brand product on Amazon. While managing a robust PPC strategy is essential, we’re open to exploring all tactics that will boost visibility, drive traffic, and convert leads into sales. Primary Goals: - Increase product visibility and sales on Amazon through strategic marketing initiatives. - Develop a tailored approach for a generic brand product, focusing on differentiation and effective targeting to stand out in a competitive market. Key Responsibilities: - Comprehensive PPC Campaign Management: Manage Amazon Advertising, Google Ads, and social media ad campaigns to drive targeted traffic and conversions. - Product Listing Optimization: Enhance the product title, description, bullet points, and images to improve visibility and conversion rates on Amazon. - Keyword Research & SEO: Identify high-traffic keywords and apply SEO best practices to improve organic search rankings on Amazon and Google. - Content Strategy: Develop content for ads and potentially for social media that highlights product benefits and addresses customer pain points. - Competitor Analysis: Research and analyze competitors’ strategies to identify gaps and opportunities for our product. - Sales Funnel Optimization: Recommend and implement strategies to streamline the customer journey from ad to checkout. Ideal Skills and Experience: - Proven experience in Amazon PPC, Google Ads, and social media advertising for e-commerce or generic brand products. - Strong knowledge of Amazon listing optimization and Amazon SEO. - Experience with content creation that emphasizes product differentiation for generic or private label brands. - Analytical mindset for monitoring and optimizing ad performance, sales data, and conversion metrics. Additional Opportunity: We value strategic input and are open to additional recommendations that may boost product sales, such as promotions, bundling options, and customer review strategies. Product Link on Amazon (US): [login to view URL] If you have a successful track record in boosting Amazon sales, especially for generic or private-label products, and can develop a holistic approach beyond PPC, we'd love to hear from you!

Project ID: 38733314