About Learnfly :- [login to view URL]
Learnfly is a leading online e-learning marketplace, which has been assisting individuals & Corporate employees to learn new skills to achieve personal and professional goals. Having global instructor base with over hundreds of courses, our e-learning marketplace aims to reinforce the professional efficiency of individuals through online e-learning courses that are strategically designed to revolutionize your presence in the industry.
• Monitor ROI and CPA costs
• Coordinated with the creative team to create jaw dropping ads that create clicks and sales
• Be creative– constantly experiment with new platforms and channels
• Maintain and adjust scheduling on an as-needed basis and assist in identifying target audiences.
• Plan new media campaigns
• Research industry trends in online marketing that could improve campaign performance.
• Build and manage the overall YouTube strategy, to be solely responsible for devising channel content strategy and optimizing videos in order to grow viewership and subscriber base.
• End-to-end channel management, including channel branding, programming, SEO optimization (eg. titles, tags descriptions, annotations, etc.), and reporting.
• Work with Video creation team to develop video content for the YouTube channel.
• Build and manage partnership and collaboration with influencers to grow the channel.
• Derive insights from YouTube Analytics, and other social platforms, and measure impact on engagement.
• Work with various internal stakeholders like the product, business, marketing team to achieve the end goals.
• Launch and optimize ad campaigns that move the needle