Here is what I am looking/expecting from you:
This is obviously the most important thing before anything. Proper keyword research for the website and finding out the terms people are using to teach for the service it is providing. (I will provide you with key words as well)
Basically, you will assess the website and provide an action plan.
The website already has a pretty good SEO content and the meta tags are all in place. But it is always important to make sure all these things are set up well for SEO:
- High quality unique content on all the website pages.
- Use of schema structured data markup for rich snippets in SERPs
- Create a proper site map
- Proper use of images and videos
- Proper internal linking of website pages
- Re-writing Meta tags, Descriptions, ALT tags • Improving page load time
Blog Posts & Content Marketing:
Content marking is second important technique in SEO these days. Google always give weight to content so still giving preference to the sites that are getting links from within the content of relevant blogs/sites. It is only possible when we write high quality content so others would like to share on their blogs.
So make sure to upload daily blog posts that are relevant to the website’s services.
Social Media Marketing:
-I have already created a Facebook, Twitter, Instagram, Youtube, Pinterest and G+ accounts. Everyday it is important to upload Instagram posts and link them to twitter and Facebook to be also uploaded there. Also when publishing the daily blogs, share them on twitter, Facebook, and G+ pages.
Google is showing variety of results in search pages when someone searches in Google. It includes Images and videos as well so this is another unavoidable strategy. We have to create some high quality images regularly (like 2 times a week) and use them as marketing tactic by sharing them on social media, image sharing sites like Picasa, Pinterest, own blog, Photobucket, etc…
Infographics are playing a major role in spreading the word, plus getting more exposure and SEO benefits from different sources. It is absolutely worthy to spend time on research and designing a stunning infographic to entertain the audience and improve your search engine visibility.
I will provide you with some videos, and you will create some simple videos to upload on the Youtube channel. Make sure the videos are high quality and shareable to give us backlinks from variety of sites.
Find and make a list of blogs in the same industry which accept guest blogging or any news blog site. It doesn’t only give us high quality backlink from relevant site but also send a much targeted traffic.
- Index all pages of the website on search engines because it was recently updated.
- Improve Alexa Ranking consistently.
I would need a weekly report including everything that was done through out the week. Then the last week of the month will have the weekly report and a monthly report.
You will get paid on a weekly basis, at the beginning of each week you will be paid for the week ahead. If you dont provide me a report at the end of the week or if the report is not accurate as the actual work you have done, we will terminate the work and you will stop providing your service.
The information I have provided here is a basic outline and my input, of course you will add more techniques to help with the SEO/SMO of the website, you can also suggest a different approach if you believe it will have a better outcome. If you are able to do this, respond with the phrase “chicken tender” to make sure you have read the entire requirements. I would also like to see what is included in your weekly reports and your monthly reports based on the information I have provided here.