I need research on facebook Demographics / Interests / Behaviors that are targettable on facebook for facebook ads that would be relevant to the following facebook page / business:
A Business/Life Coach/ training company with digital courses designed to help people improve their mindset, make more money and transform their life.
I believe the target market is small business owners/entrepreneurs who are interested in personal growth and development, who aren’t happy with the level of success they have achieved and feel like things need to change.
I need a list of facebook interests/demographics/behaviours that would make sense to target with facebook ads to get engagement, leads and sales for this business.
I also need intelligent combinations of facebook interests/demographics/behaviours that can be used to narrow the audiences so that they aren’t too large, and can be tested effectively against other combinations. (This is a function of facebook saved audiences where you narrow the size of an audience by combining two or more interests and the audience only consists of the people who have both interests.)
Ideally the research would also provide insights or direction on which interests and combinations are most likely to be successful with some form of metrics and analysis.