Ecom Marketing & Advertising Strategy/Plan:
I require the services of a very practical hands-on Online Marketing/Advertising Consultant. The initial task could lead to the successful applicant either having a management role in supporting the strategy/plan through external VA’s or maybe continuing working in the role themselves.
I do not require a marketing expert that has a need to do lots of work on defining the market or surveying the markets competitors and competiveness as these will be programs that work in an environment that is saturated and very competitive anyway.
What I do require however is someone that is very hands-on and really has the advertising & marketing background to support their experience & knowledge of all types of ecommerce platforms including but not limited to eBay Drop shipping, Amazon FBA, Shopify Drop shipping, POD, Facebook Groups Marketing, Affiliate Marketing for both digital & physical products.
It will be important for me to get an understanding that the applicant has and maintains an interest and thirst for knowledge by keeping up with the most up-to-date best practice methods for advertising & marketing in this industry whilst having a very good understanding of the metrics and analytics required to monitor these strategies for both free and paid advertising.
Once the plan is finalised, following ongoing discussion, it will be a requirement for this to be a complete document that details action plans, budget spreadsheets, contains any flow charts or schematics that will support the documents along with relevant SOP’s that may be required for ongoing VA’s. I expect the strategy and action plans to be very detailed down to ad sets, split testing, prices at this level and scaling, etc.
I will evaluate applicants on their knowledge of current best practice and any mentor programs they may follow and their strengths and skills of all aspects of free & paid advertising and the use of social & digital marketing.
I request also that included in the strategy will be the applicants feedback and suggestions for best use of automation programs & tools as currently the business utilises Hootsuite, Trello & Slack.
Interested applicants need to reply outlining their previous experiences and why they consider they will be the best fit along with a resume or at a minimum detailed data on tasks & roles completed. I would also require the applicant to advise how many revisions of the document will be included, what this initial consultant fee would be to prepare this comprehensive document and other thoughts on their interest for potential ongoing involvement as mentioned previously.
I am prepared to negotiate a final consultant fee based on experience, skills & knowledge and what aspects of the document they can fully deliver.