Digital Marketing Specialist The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support customer acquisition, expansion, and growth of the company's services and products. This role requires an in-depth knowledge of Crashmeal Services Inc platform and market goals.
Proficiency in graphics, web advertising, social media, and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
Duties and Responsibilities
Developing, managing, and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
Planning, development, and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
Interfacing with marketing communications functions, as well as PR, events, retail and business, partner marketing campaigns.
Managing digital marketing campaigns, day-to-day production, as well as campaign budgets and schedules.
Owning and maintaining site analytics, metrics, and campaign reporting. In-depth knowledge of SEO and AdWords programs.
Presenting recommendations to improve market presence and reach target markets.
Developing and coordinating multimedia packages.
Desired Skills & Experience
Bachelor’s degree or diploma in Graphics related field.
2 years of experience in digital marketing within the Telecommunications or High Tech industry.
Core Competency Requirements
Deep understanding of digital marketing and digital production.
Proven experience delivering effective and innovative digital campaigns.
Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications.
Experience managing successful social media campaigns, and a solid understanding of social marketing.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
Strong management skills, excellent oral and written communication skills.
Experience delivering digital campaigns for mainstream products and services Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML 5, CSS