Demand Side Platform

We are looking for experience developers who has developed and deployed a DSP before. Only bid if you have past projects related to DSP and we also need to see the reference. DO NOT BID if you do not know anything about DSP. Basic components we will need: Ad-server features: -- PC and Mobile ad-serving -- Selection and filtering -- Workflow management -- eCPM maximizer algorithm (make sure of contest among advertisers) -- Ranking, Selection and filtering algorithms -- Conversion based pricing and selection -- Fraud detection and mitigation -- Client side event counting (post impression tracking up to conversion) -- Rich media, ad delivery Bidder features: Highlights: -- RTB bidding across any number of exchanges -- Offline bid feedback provided to the online bidding agent to minimize server costs -- Single point management across hundreds of advertisers, thousands of campaigns, thousands of ads, and multiple exchanges. Keeping ROI and profits positive Modules: Profit maximization algo: making sure the bidder bid is lower than the Max bid provided by the ad-server/agency/advertiser Supply forecasting algo: Forecasts the traffic for a given inventory segment (Segment is a combination of targeting profiles (Country+OS+Manufacturer+Carrier+hour of day ) Price Landscape algo: Predicts the price of the inventory segment based on past interactions (should be activated after significant time, 60+ days of full throttle) CTR prediction: Predicts the CTR of the ad Vs request (used for CPC billing on top of CPM exchanges) Risk minimization: 2 types, Revenue - Payout = positive for every interaction, Maximize burn setting makes sure, revenue - payout = positive, over time Vs campaign