The Assignment: Social Media for Sarah Flint - women's line of luxury shoes
A three month engagement to “prove” key social objectives can be met. The engagement can be extended after this period. It can be done remotely.
Drive brand awareness and brand equity with the consumer target, and the specialty boutique and national account buyers.
Social Media Objectives:
The measurable objectives are to increase the current Instagram follower base from 500 to 5000 and to achieve a 3% average engagement rate per post on a monthly basis.
Translation of the brand strategy to a visual identity, recommendation on the types of content to post, weekly plan/execution, input on content creation, weekly analysis and reporting, some coordination with the PR firm
5+ years of social media
Demonstrated ability to develop an Instagram strategy, execute the strategy and deliver significant results
Social experience in the lifestyle/luxury goods space
Ability to spend 1-2 hours per day on the business
Access to listening, publishing and analytics software