I have recently bought an online business, and I'd like to enhance its SEO. I'm very new to SEO, so really need guidance and direction as to what you suggest.
The website is:
[url removed, login to view]
I have a facebook and twitter account also in place.
It sells personalised canvas products to Australians. The idea being that our product is customised (see the website for an explanation). It's a very unique gift idea. It's also expensive, so I really need good SEO to increase the number of people that visit the site.
I look forward to your proposal - including a suggested budget & plan. I don't know how much to set aside for these type of things, or how to go about it.
PLEASE DO NOT CALL MY OFFICES. I WILL ONLY CORRESPOND VIA EMAIL. Thanks for your understanding.
Describe the type of customers/audiences/visitors that you are targeting with your website?
* We are targeting people who buy gifts for others. As our gifts are high in value, these people are likely to be ‘white collar’ working people. People that are pregnant (ie gift for a new baby). Gifts for a wedding anniversary. Gifts for a birthday present.
I would suggest the main buyer would be a female who is an office worker who is 25 to 50 yo. Ideally, living in the state of New South Wales and Victoria (Australia).
What are the products or services that you provide? (Just for Brief Description it’s very helpful to us)
My business sells personalised canvas posters. The customer gives us the words they’d like to appear, and we design it based on their general ins ruction and preference (ie colours). Our gits range from $180 to $330 each.
What are your target specific (Major) keywords from the list? Do you know what your customers to be will type in the search engine to find you?
As our products are a gift, I would expect our target market to enter the following words:
Unique gift idea
Who are your major competitor’s websites? Do you know them how they perform website on major search engine?
I don’t know who would be competitors. I haven’t found anyone that does what we do.
What is the geographic scope of your market- International /National/ Regional/Local?
Australia mainland only. Ideal focus of New South Wales, Victoria and Queensland.
Do you have any analytic software for your current site and monitoring the visitor status regularly?
Not yet. The website is magenta based.
Will you be interested in site restructuring, minor redesigns and content change if we strongly recommend? Promoting a your website for promoting your business. We understanding your business is more important so we try to getting insight about what you do.
At present ‘meta words’ are not currently in the site. I’ll get to that.