We already have a google ad words campaign set up but would like to optimize it and add more keywords. We are a swim school that services home pools throughout areas of California (localized ads)
Experience in google ad words and PPC REQUIRED !!!
- we have 1600 keywords currently , 600 of which have a low quality score
- would like to add at least 500 more keywords
- Delete keywords w/ a low quality score and re-optimize ad groups and add them to new ad groups.
- optimize campaign, ad groups
- no landing page changes needed, 95% of keywords have landing page OK
- raise quality score of all keywords and reduce per click price
- put our ad on 1-3 position of adwords for most keywords (without raising CPC)
fairly simple project as we have done most all of the hard work already but really don't have the time to finish. Will let you know of most of the keywords that need to be added, however would like to have misspellings etc as well.
We do NOT need continued management after the PPC campaign has been optimized, we can self-manage.