Implement a social media strategy - develop a plan on how you see this to work
Make sure all of our accounts are updated on a daily basis and that messaging is timely and relevant including using social media tools like Tweetdeck & Hootsuite to schedule tweets to appear overnight and on weekends, to promote the brands to night-owls and clients in different time zones.
People will post both good and bad things about a product online. It is vital to monitor the internet for any positive or negative feedback about the product and then follow up on the feedback. We need to thank individuals for positive feedback, and try to appease any unhappy customers.
We need to identify and reports on social media trends to be on top of the latest trends and tools to ensure that an organization is ahead of the competition.
We need to constantly scouring the internet and the news headlines for articles, stories and tips that are industry related and which can be posted to the social media accounts.
We need to develop campaigns like e-coupons, promo codes or the chance of winning a prize for “Liking” a company on Facebook.
Track and monitor the effectiveness and success of online initiatives, in order to calculate a return on investment.
Looking for a long term individual that will manage our social media sites for our products. We can make weekly or monthly payments. Individual must be energetic and social to join our team.
We need to write interesting articles or blog postings on topics relevant to the company or industry, identify and develop blog posts and other materials.
Measure the effectiveness of different channels. UseTwitterCounter, Google Analytics, and other tools to measure clickthroughs and measure traffic activity.
Actively engage in industry conferences, chats, blogs, wikis, video sharing, etc to promote corporate messaging and increase brand awareness, which will drive brand traffic to company website.
Communicate on public feedback, complaints and conversations surrounding the brand that are taking place online
Promote social media activities internally.