We have 3 yahoo ppc campaigns which are quite small. Search marketing only.
The first is a campaign that has 20 adgroups which we have been running for 1.5 - 2 years - this signs users into a free ecourse on weight loss.
CTR is 3.4 - 4.2%, CPC $0.11 and conversion to sign up is approx 10.5% for the last 3 months.
The thank you page leads to a sales page.
The other 2 campaigns (4 adgroups) lead direct to the sales page, have similar CTR and costs - conversions arent so clear.
Budget is $30 per day.
***What we need is someone better than us who can take our campaigns to the next level.
***Improve overall impressions and CTR with similar or better conversion costs.
Must be experienced with Yahoo PPC, the weight loss market and managing campaigns that sign up free leads and buyers.
*We will possibly want to expand our market in yahoo (currently targeting ANZ)
* Managing the campaigns on a ongoing basis
* Work on our google campaigns
* Transfer to other search engines