I am launching a new social network niche website and I'd like you to do research, analysis and marketing strategy.
I'm unsure on the best method(s) to obtain revenue from my target audience or what the best approach to marketing would be.
I have ideas but I'm inexperienced in this area and need your help.
I suppose my main objectives are to have a concise marketing plan so as I can...
- understand the market I'm entering into so as I can differentiate my website and target promotions
- decide on the best revenue generation model (free+paid adverts or freemium+adverts or all free, etc.)
- have a revenu generation plan of action for the next 12 to 24 months with regard to online and offline marketing and promotion
- have a plan that I can use when working with third party SEO company to help drive traffic
- have a mailing list of potential customers that I can use to promote my site diretly to.
I want a market research report including tablesand graphs where necessary to help me understand gaps in the market and with competitors.
Research the top 10 competitor websites with a view to putting together a marketing strategy to enble me beat them.
I'd imagine that I want a plan covering the topics below - however as you're the expert, I'll let you advise me on the most effective approach and valuable/actionable (I don't believe in documentation for the sake of documentation)
I'm NOT looking for War and Peace, but I do want solid qualitative information that will support decision making.
How many of them are there?
Are the paying to join similar sites?
What practical problems do they try to solve?
What emotional problems do they try to solve?
What is the size of my market?
What is my customer's price point and other economics?
Exactly what does it take to win an member?
How long does it take to win an member?
Exactly how do customers use competitive Websites?
What's the current satisfaction with competitors?
Group customers (needs, industry, distribution, geography).
Narrow the targets.
Label the segments.
Consider the similarities and differences. Anything missing?
What are they doing now?
Where do competitors advertise, and how often?
What is their sales pitch?
How do competitors price?
How do they distribute?
How do competitors position themselves?
How do competitors react to threats?
How do successful competitors differ from the lesser?
What are their market shares?
Compare competitors to my organization in terms of my:
Differentiate my Website and my service.
Find the opportunity.
Understand my customer's needs.
Describe my Websites.
Describe my customer's pain ...
Market Testing BETA program
Show Website and promotional concepts to BETA customers.
Make Strategy Decisions
Decide on revenue model (free, freemium, paid adverts, corportae sponsor)
Decide on new revenue growth and profits.
Decide on new Website development.
Decide on membership price.
Decide on sales force, distribution, service.
Decide on customer psychological factors, not features and benefits.
Decide on Website promotion.
Write an Action Plan for the 24 months
Please mention 'FISHOMATES' in your proposal ensure that you have read the requirements - helps me quickly eliminate those who havent read the requirements.
Please don't hesitate to tell me if some/all of the reqiurements are redundant - I will take your lead on this.