Social Network Market Research
I am launching a new australian website and I'd like you to do the research and analysis on competitor websites.
My objectives are to have a concise marketing plan so as I can...
- understand the market so as I can differentiate my website and target promotions
- Decide on the best revenue generation model (free+paid adverts or freemium+adverts or all free, etc.)
- have a plan of action for the next 12 to 24 months with regard to online and offline marketing and promotion
- Have a list of keywords and search terms that will put me in the lead of my competitors
I want a market research report including tables grid and graphs to help me understand the market.
Research the top 10 australian fishing websites with a view to putting together a marketing strategy for me to beat my competitors.
Based on this information, I want you to work with me to put together a marketing strategy.
I'd imaging that I want a plan something like this below - however as you're the expert, I'll let you advise me on the most effective content (I don't believe in documentation for the sake of documentation)
How many of them are there?
Are the paying to joing fishing sites?
What practical problems do they try to solve?
What emotional problems do they try to solve?
What is the size of my market?
What is my customer's price point and other economics?
Exactly what does it take to win an member?
How long does it take to win an member?
Exactly how do customers use competitive Websites?
What's the current satisfaction with competitors?
Group customers (needs, industry, distribution, geography).
Narrow the targets.
Label the segments.
Consider the similarities and differences. Anything missing?
What are they doing now?
Where do competitors advertise, and how often?
What is their sales pitch?
How do competitors price?
How do they distribute?
How do competitors position themselves?
How do competitors react to threats?
How do successful competitors differ from the lesser?
What are their market shares?
Compare competitors to my organization in terms of my:
Differentiate my Website and my service.
Find the opportunity. Its out there.
Understand my customer's needs.
Describe my Websites.
Describe my customer's pain ...
Market Testing BETA program
Show Website and promotional concepts to BETA customers.
Make Strategy Decisions
Decide on revenue model (free, freemium, paid adverts, corportae sponsor)
Decide on new revenue growth and profits.
Decide on new Website development.
Decide on membership price.
Decide on sales force, distribution, service.
Decide on customer psychological factors, not features and benefits.
Decide on Website promotion.
Write an Action Plan for the 24 months
The budget for this is $50 - only proposals that mention 'fishomates' will be considered.