We are an ecommerce store selling a branded mobile accessory (manufactured by us under our brand name) and would like an adwords expert to run a display banner ad campaign for us. There would be no text ad campaigns. The site is targeted ONLY FOR INDIAN customers. We need our display banners to run on various cell phone and other gadget related forums, blogs and websites etc only for certain set of keywords or certain group of customers with the best use of negative keywords. In other words, we don't want the ads to run for non-potential customers. Our products are based on a common keyword group and most of the ad groups or campaigns that you create can just be replicated with just the change in device or cell phone name. We would have around 15 cell phone models for which the display campaigns of our mobile accessory would run.
Project would involve the below tasks and ongoing PPC bid management for 1 month (only display ads) :
* creating campaigns and ad groups.
* Display ad network setup (sites where the display ads should run). We would help you in this to a large extent.
* Ongoing keyword research analysis + negative keywords.
* Weekly Analytics Reporting.
* Landing Page Improvement Consulting.
* Banner Ads quality improvement tips.
* Other Actions aimed at:
- Lowering current CPC's
- Increasing conversions
- Split Tests as Needed
- Increasing overall ROI from PPC
In the testing phase we would have a low bidding budget and would increase it gradually as we get good profits. All the cost of running the campaigns must pay for itself and ideally must generate good net profits to continue the campaigns with you. There are many things like CPC,lower bid cost etc that you will have to take care of, but at the end of the day net profits and High ROI and profits are the ultimate aspects that we would look at.
You must be preferably be from India, have at least 1-2 years of experience running google adwords banner ad campaigns and must provide a portfolio for reference. When you place your bid, please give us a detailed proposal on what would be included in your services. Details on our website and our products can be requested through PM. If you have any questions before submitting your bid, please ask us.
Hi, I am Google Adwords Certified professional with 5 years of experience in optimizing the Google Adwords. Kindly check your PM for detailed bid. Thanks. Latha B