Auction website SEO Optimization

I have a brand new company, that made a big boom in the Canadian market. We have about 800 user's, and growing, were featured in local TV & Newspaper's, and are urging our users to make youtube video's of their great win's on our website. We need: - Pay-per-click advertising to boost traffic quickly - On-page changes including keyword research and web page optimization - Off-page changes including a linking campaign to increase inbound links - Push techniques like Online Press Releases, eNewsletters, Articles, and Banner Advertising - Social media marketing Strategy for this Project All five strategies should be considered to increase visitor traffic to the website and to generate a sufficient number of leads. For this project, however, the focus will be on: 1.-On-page changes including keyword research and web page optimization -Select the best keyword phrases to bring targeted customers to your website - Ensure that the website pages are working well with the major search engines so that the keywords can be found and indexed 2. -Off-page changes including a linking campaign to increase inbound links -Increase the number and quality of in-bound links to the website so that your website ranks -higher on the search engines and attracts more of your target customers Keyword Research - Research various options for keywords based on suggested terms - Review keyword phrases used by competitors - Eliminate any keywords where the website is not ranking well - Eliminate any keywords that are irrelevant - Select specific keyword phrases to use in the campaign Customized Linking Campaign - Register the website with major business directories ([login to view URL], yahoo, DMOZ) Tracking Install code & Alexa Rank into our websites to track sign ups & sales. We are a unique website, and will be exciting to work with.