We are a technology startup seeking an education marketing consultant with 2+ years experience in marketing to create a marketing strategy for our product launch.
The ideal candidate possesses the following qualities:
-experience in education technology required
-experience in SE Asia and awareness of regional trends a plus
-familiarity with marketing media service providers is a plus
-teaching / school admin experience is a plus
We place an utmost premium on a sense of care and professionalism, especially frequent and available communication.
-create a holistic marketing plan flowing from customer segmentation and branding through to user adoption and retention
-sensibly relate the marketing plan to the product's innovative nature and Southeast Asian focus
-conceptualize marketing materials for school customers and education partners, and (briefly) operationalize the process for the same
-make an informed recommendation to campaign managers and service providers for launching across both traditional (brochures and press) and
digital formats (content marketing, search optimization and social media)
About our product:
-a mobile app for 1:1 tablet enabled classrooms
-gives an instructor the ability to monitor students' work in class
-facilitates instructor's feedback to students