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Marketing Course

Course Description: This course is designed to introduce and familiarize students with the modern marketing concepts and the marketing mix elements and their use in today's business world domestically as well as globally. Emphasis is placed on the ethical applications of the marketing concept, theories, and principles which relate to consumer behavior, product planning, marketing research and information systems, distribution of goods and services, channels of distribution, pricing, advertising and promotion, personal selling, and marketing ethics. The international environment of social, cultural, economic, political-legal, competitive, and technological factors is also studied and compared with American markets. The course focuses on the role of consumers in today’s marketing environment.

1- (3) Exams @ 100 pts total of 300 points

2-(3) current article outlines/summaries @ 25 pts total of 75

3-Chapter - key term definitions 13 chps. @ 10 pts / chp. 130

4-Discussion Board Participation, 10 chps. @ 6 pts / chp. 60 "

5-Other assignments 20 "

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the corse will end after 4 weeks from now

Færdigheder: Internet Markedsføring, Markedsføring

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Om arbejdsgiveren:
( 1 bedømmelse ) valpo, United States

Projekt-ID: #6037149

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