I have a client with 3 Adwords campaigns that need optimization. One campaign (a fourth) is already performing above expectations and can be used as an example of what's working. I need someone with more Adwords expertise to optimize the three campaigns to achieve the results that the first one is already achieving.
I built all of the campaigns, but Google makes suggestions to each campaign over time, so each campaign has had vastly different results.
Here are some facts to help you understand and optimize these 3 campaigns for maximum results. There may be many more projects like this if we can achieve measurable success. Make me look good and we can do more work together. :-)
1. Casa Costa. EXAMPLE CAMPAIGN. This is a waterfront condo development in Boynton Beach, Florida. I have built a niche site and PPC campaign that is converting leads nicely. The site ranks well organically, which is my area of expertise.
2. Peninsula on the Intracoastal. NEEDS OPTIMIZATION. This is the first priority campaign to model after the successful Casa Costa campaign. Peninsula is another waterfront condo development in Boynton Beach, Florida. It also has its own niche website modeled structurally after the successful Casa Costa site, but it is not converting leads successfully.
3. Two City Plaza. NEEDS OPTIMIZATION. This is a high rise luxury condo development in Downtown West Palm Beach, Florida (also called CityPlace by locals). The niche website and PPC campaign were modeled after the successful Casa Costa project.
4. ISIS Downtown. NEEDS OPTIMIZATION. This is a pre-construction new luxury condo development that will be in Downtown West Palm Beach, Florida (CityPlace). This niche site and PPC campaign were also modeled after the successful Casa Costa project.
Attached is a screenshot of the campaign stats. You can see that Casa Costa has far more impressions and clicks than any of the others, with a much lower CPC. ISIS an Peninsula have WAY overpriced CPC's, and I need you to diagnose why.
Obviously, it probably has to do with better organization of ad groups and keywords.
Hi Greetings. I have reviewed your 4 website links and can optimize your 3 campaigns along with suggestions to all your sites. Please allow 24hrs to respond Thanks -Srini