Email reach out is a pretty important part of our business. Each of our products is very unique so there may be only 5-10 customers in the world suited for our offering. Currently we draft up a custom email to each of the potential customers, send it via the Sendgrid system and hope for a response. Sometimes we find our emails receive many responses and sometimes it goes quiet for days at a time making it clear we are experiencing issues with email delivery.
We need to consult with an expert in the field of email delivery and email marketing. Whom we hire should have immense experience in the email marketing field and be current with best methods to ensure inbox delivery. You will need to work with myself in looking over exactly how we run our current operation from email content, headers, servers, Sendgrid settings, etc. Then you will need to devise a plan to optimize how we run our current operation, help us with implementing changes, monitoring the results after those changes and then further optimizing to ensure that we are experiencing the absolute best chance of reaching users' inbox.
Please include with your proposal a description of credentials in this field, what experience you have and if you are able to provide references.