ZipCity Website Revamp: Front-End Design

Front End Design Brief for ZipCity Website Revamp 1. Introduction: ZipCity is an exhilarating zipline attraction located in Macau, China, offering an immersive experience for adventure seekers. As part of our commitment to providing excellent customer service and enhancing user experience, we are seeking a revamp of our website, www.zipcity.com. This brief outlines the key objectives, requirements, and considerations for the front-end design project. 2. Objectives: 1. Promote sales: Encourage purchase through visually appealing design elements and clear calls-to-action. 2. Redesign existing website: Following similar themes of existing [login to view URL] website and direction from Management 3. Redesign ticketing page: Limited functionality and flexibility since it’s a third-party platform. Focus on improving UI/UX. 4. Enhance user experience: Prioritize ease of navigation, accessibility, and clarity of information to ensure a seamless browsing experience. 5. Optimize for mobile: Design with a mobile-first approach to cater to the majority of our users accessing the website through mobile devices. 3. Target Audience: Our primary audience includes: • Adventure enthusiasts seeking thrilling experiences. • Tourists visiting Macau and looking for exciting attractions. • Individuals interested in outdoor activities and ziplining adventures. • Families looking for things to do for the children. • Multilingual users from diverse cultural backgrounds. 4. Design Considerations: • Mobile-first: Design a responsive layout optimized for various screen sizes, with particular emphasis on mobile devices. • Intuitive navigation: Implement a user-friendly navigation system to help visitors easily locate relevant information, such as attraction details, ticket booking, and contact information. • Multilingual: Incorporate language toggles to allow users to switch between different language versions of the website seamlessly. • Interactive elements: Utilize interactive maps, sliders, and buttons to improve path to purchase. Clear calls-to-action: Strategically place prominent buttons for actions such as "Book Now," "Get Directions," and "Special Offers" to guide users towards their intended actions. 5. Deliverables: The final deliverables should include: • Jpg designs illustrating the proposed design layout for desktop and mobile screens. • Optional: High-fidelity prototypes demonstrating the interactive features and user flow. • Style guide outlining the visual elements, colour palette, typography, and iconography. • PSD output files for front-end developer implementation. • Liaison with the developer that is provided by ZipCity through to completion. 6. Timeline: The project timeline should be structured as follows: • Designer Review: 7 days • Briefing, Q&A: 2 days • Design iteration and feedback: 2 weeks • Development and testing: 3 weeks • Deployment and launch: 1 week

Project ID: 38738059