I gang

Redesigning first section of our startpage

Dear freelancers:

Before applying please carefully read through this Design Briefing.

Please do not apply without sending references of similar projects.

PLEASE DO INDICATE IF YOU WOULD LIKE TO PROVIDE ONLY THE DESIGN OR IF YOU COULD ALSO OFFER TO SET IT UP IN WORDPRESS. BOTH IS FINE!

Attached you find:

- Design briefing

- Mockup

- Logo

Design Briefing

We would like to redesign our current startpage (website is {companyname}.de --> name is indicated in the attached logo).

Our competitors that should be considered for inspiration:

• [url removed, login to view]

• [url removed, login to view]

• [url removed, login to view]

• [url removed, login to view] (best website, please stay close to their approach!)

The design should be done in a way that it can be easily implemented in our Wordpress Theme.

Our Customers: Freelancers, Business owners, accountants, tax advisors... Basically anyone that has to deal with corporate accounting in small enterprises with up to 30 employees.

Our Colors:

Primary: Blue: #30a8dc / (48,168,220); Black: #252525 / (37,37,37)

Secondary: Grey: #f1f0eb / (241,240,235)

Attached I provide a mockup (PowerPoint - careful, it exceeds the slide area so scroll down) with my idea of the first section of our homepage that I would like to get redesigned. Please also checkout our current website to see what we have now.

Style: It shall be a very clean business style. The site shall be much more attractive than the sites of our German competitors (which I consider just so-so – there should be room for doing things much better). Quickbooks has a great approach in my idea but please don't copy them exactly.

Do not: Redesign the menu header area!

Details:

1. The hero image could be something like the one in the mockup.

Anyways, I am a friend of having the text on the left side and the main image on the right side.

--> Hero image shall be full width. Under the hero image and the references/press icons the content shall be in the size as we currently have it. Background graphics can be full width.

2. The first area under hero section shall contain the main message I would like to place.

3. Under this section I would like to have three cards which could be either graphics, photos, boxes with icons or whatever draws attention to the use cases we describe in these boxes.

On the front side, it describes the user (accounting beginner, accounting intermediate or accounting professional / tax advisor) and on the backside / flip / whatever it describes the value that we offer to each of these different user types.

4. The described cards shall have hover effect, e.g. turn. Any other animation that can be easily adapted in Wordpress is fine too, but it has to look absolutely awesome.

--> Please consider that we have quite a bit of text to place here (as you can see on 2nd slide of attached presentation). Thus, maybe three cards in one row might not be the best approach.

5. Design a process which describes our workflow

6. Design a box which shows most important features for all users

7. Below this section I would like to describe the five pillars of our service:

a. Receipt management

b. Bank account management

c. Accounting software

d. Accounting help / support

e. Tax advisor collaboration platform

--> It is until here that I need first time users to see the page

--> Below this section we will, for the moment, stick to the content that we have (for SEO-purposes). Redesigning of this section is an option anyway within a second project following successful completion of this project.

Færdigheder: Grafisk Design, Brugerflade / IA, Web Design

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Om arbejdsgiveren:
( 13 bedømmelser ) Berlin, Germany

Projekt-ID: #14784707

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